Pakistan is home to over 225 million people with an adult population of 60%, making it the 6TH largest populated country in the world, but with an overwhelming majority of 77% unbanked individuals. It is a predominantly cash based economy;…
This demonstrates that in markets where large swaths of the population currently have no access to banking, startups compete to serve this need and notably, they also cater to other small and medium-sized businesses.
Millions of Pakistani women stand on the peripheries of the formal sector; unable to access, use or benefit from financial services and products. Their inclusion and empowerment is contingent upon an extensive understanding of the nuances of their lived experiences.
